You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal online traffic which comes from mobile platform accounts for over 15% of the total visitors and it is booming. So, what does this mean for you? Well, it can be a wake-up call if you have not done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website for your special target audience to you can keep them connected, on the step!
What Should You Work?
For hooking in your internet audience at large, and also a different website for mobiles as well relating to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design large fad but a trend that existed for a long time now. To put it simply, responsive design refers to a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust associated with specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is and the Adaptive designing steps into.
What is Adaptive Web design?
Adaptive design is a lot newer concept in the business. Essentially, this technique adapts to just how displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to gain popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the complete feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is significantly more user-focused. In years to come, more than 50% of useless users will use their mobile devices to surf world-wide-web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the point visitors and leverage the conversion relation.
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